Beauty Packaging Staff08.14.20
The DFS Group, a Moët Hennessy Louis Vuitton-owned travel retail company, has acquired a 22% stake in Shenzhen Duty Free Ecommerce Co., which is majority-owned by Shenzhen Duty Free Group. The two companies have partnered together since 2018 with DFS supplying merchandise and advising on store upgrades across Shenzhen Duty Free’s network.
Shenzhen Duty Free Group is one of the six state-owned enterprises approved by the State Council to operate duty-free products in China.
By leveraging the online portal of Shenzhen Duty Free Ecommerce Co and the domestic duty-free capabilities of Shenzhen Duty Free, DFS will be able to supply customers in China with luxury products.
The new deal will also allow consumers to preorder products online prior to travelling to Hong Kong before collecting them upon return to Shenzhen.
“Our future is highly digital, and very focused on China. Our customers associate shopping at DFS with a truly experiential level of luxury, and we are excited to mirror that experience for them digitally – pre-trip, in-market, in-store, and once they return home. The opportunities are endless,” stated a DFS spokesperson.
Shenzhen Duty Free Group is one of the six state-owned enterprises approved by the State Council to operate duty-free products in China.
By leveraging the online portal of Shenzhen Duty Free Ecommerce Co and the domestic duty-free capabilities of Shenzhen Duty Free, DFS will be able to supply customers in China with luxury products.
The new deal will also allow consumers to preorder products online prior to travelling to Hong Kong before collecting them upon return to Shenzhen.
“Our future is highly digital, and very focused on China. Our customers associate shopping at DFS with a truly experiential level of luxury, and we are excited to mirror that experience for them digitally – pre-trip, in-market, in-store, and once they return home. The opportunities are endless,” stated a DFS spokesperson.
