Beauty Packaging Staff08.27.20
Quarantine changed beauty routines in ways no one could have expected. For example, 37% of U.S. consumers who typically color their hair in the salon colored their hair at home for the first time ever. In fact, L'Oréal Paris claims it saw a 40% increase in hair color inquires to their Consumer Care Center over the past few months.
In response, L’Oréal Paris is launching a 24/7 hair color platform called Haircolor Concierge. From texting or video chatting with a trained color professional seven days a week to testing out a new color with virtual try-on tools, L'Oréal Paris has you covered.
"We are thrilled to introduce Haircolor Concierge and offer our consumers an on-demand hair color platform designed specifically to meet all their hair coloring needs – when and where they want it," said Maude Brunschwig, SVP, marketing, L'Oreal Paris. "Haircolor Concierge combines innovative technology with the hair color expertise and knowledge that only L'Oréal has to inspire, educate and empower our consumers. With more people coloring their hair at home than ever before, we want to be there for them every step of the way – because they're worth it."
Features of the Platform
Haircolor Concierge offers a variety of personalized services and tools including:
Haircolor Concierge makes coloring at home even more convenient, personal and inspiring, says the brand. Access Haircolor Concierge here.
In response, L’Oréal Paris is launching a 24/7 hair color platform called Haircolor Concierge. From texting or video chatting with a trained color professional seven days a week to testing out a new color with virtual try-on tools, L'Oréal Paris has you covered.
"We are thrilled to introduce Haircolor Concierge and offer our consumers an on-demand hair color platform designed specifically to meet all their hair coloring needs – when and where they want it," said Maude Brunschwig, SVP, marketing, L'Oreal Paris. "Haircolor Concierge combines innovative technology with the hair color expertise and knowledge that only L'Oréal has to inspire, educate and empower our consumers. With more people coloring their hair at home than ever before, we want to be there for them every step of the way – because they're worth it."
Features of the Platform
Haircolor Concierge offers a variety of personalized services and tools including:
- Live Chat: Live help from L'Oréal Paris' Consumer Care Center can be accessed seven days a week online. Help is also available via the new SMS service on 833-856-7315.
- Make an Appointment: People can make an appointment for a video consultation with an experienced hair colorist ahead of time, offering everything from product and shade selection advice to helping them through the coloring process step-by-step.
- Virtual Try-On & Diagnostic Tools: Enhancements to the brand's virtual Try-On tool make it easier to find one's perfect shade. Also, a new diagnostic tool that helps people find the right match for their hair color needs.
- How-To's and Q&A's: New instructional how-to's and more Q&A's take all the questions out of coloring at home.
- Trend Articles: Get inspired to try a new shade or learn a new coloring technique with style-driven articles showcasing the latest color trends.
Haircolor Concierge makes coloring at home even more convenient, personal and inspiring, says the brand. Access Haircolor Concierge here.
