Beauty Packaging Staff09.01.20
Henkel North America's Beauty Care Professional business has launched STMNT (pronounced statement).
STMNT was co-created by three innovators in the barbering industry, Sofie Pok, Julius Arriola, and Miguel Gutierrez. The trio say they developed the brand to champion individuality, confidence, and freedom of expression.
The new brand offers a range of effective, high-performing grooming goods with superior formulas and prestige packaging – designed to be accessible to all regardless of gender or style.
Made up of four lines, one specifically curated by each creator and a general care line, the STMNT collection features 14 products ranging from shampoos, conditioners and all in one care products to pomades, sprays and powders for both long and short styles.
Caleb Foltermann, General Manager STMNT Grooming Goods US, says, "Over the past few years, barbering and grooming have evolved. Modern barbering is all about making a statement. It is sophisticated, lifestyle-driven, and genderless. We wanted to pioneer a brand that was authentic to the movement and made grooming products accessible to all. These three creators embody what it means to be a modern barber and they have the deep expertise to formulate products that are truly effective."
The STMNT Care core collection includes STMNT Shampoo, STMNT Conditioner, STMNT All-In-One Cleanser, STMNT Beard Oil, and a STMNT Bath & Body Cleansing Bar.
