Beauty Packaging Staff09.16.20
Matrix, a professional haircare and hair color company and part of L’Oréal USA's Professional Products Division, has announced Matrix Total Results Dark Envy Shampoo and Red Neutralization Mask as winners in the 2020 Allure Best of Beauty Breakthrough Awards. The Breakthrough category acknowledges products that are “groundbreaking and first of their kind.”
Allure editors test over 10,000 products each year to find the best of the best and award 300+ products with a seal that is recognized by 82% of women nationally. For a beauty product to win a prestigious Breakthrough Award, it must be more than a popular, best seller – it must be revolutionary in the beauty category.
According to the brand, Matrix Total Results Dark Envy Collection is the first shampoo and conditioner on the market with a rich green pigment, scientifically designed to neutralize red undertones in dark brown and black hair. The Dark Envy Red Neutralization Mask Results provides instant neutralization of red undertones in under five minutes.
Matrix Total Results Dark Envy Shampoo and the Matrix Total Results Red Neutralization Mask are available on Ulta.com, Amazon.com and SalonCentric.com.
Allure editors test over 10,000 products each year to find the best of the best and award 300+ products with a seal that is recognized by 82% of women nationally. For a beauty product to win a prestigious Breakthrough Award, it must be more than a popular, best seller – it must be revolutionary in the beauty category.
According to the brand, Matrix Total Results Dark Envy Collection is the first shampoo and conditioner on the market with a rich green pigment, scientifically designed to neutralize red undertones in dark brown and black hair. The Dark Envy Red Neutralization Mask Results provides instant neutralization of red undertones in under five minutes.
Matrix Total Results Dark Envy Shampoo and the Matrix Total Results Red Neutralization Mask are available on Ulta.com, Amazon.com and SalonCentric.com.
