Rock the Vote's First-Ever Toothpaste

Hello Products has partnered with Rock the Vote to launch its limited-edition 'Empowermint' Toothpaste -- in a red, white, and blue tube.

Designed to "inspire brushers to cast their ballot this election," the toothpaste is launching today -- National Voter Registration Day, September 22. 

It will also help raise money for the organization. One dollar from each tube sold will go to Rock the Vote, a nonpartisan, nonprofit dedicated to building the political power of young people.

Craig Dubitsky, founder at hello products, says, "There is nothing more empowering than voting. Exercising our civil and constitutional rights is one of the friendliest, smile-inducing things you can do, and voting perfectly embodies our 'naturally friendly' mantra."

The toothpaste contains tea tree oil, coconut oil, and natural peppermint flavor. Hello products' toothpastes are vegan, cruelty-free, and made in the USA with globally-sourced ingredients. It is  free from dyes, artificial sweeteners, artificial flavors, parabens, and gluten.

Lauri Kien Kotcher, CEO of hello products, says, "We're confident our new naturally-friendly empowermint paste will continue to delight our loyal brushers while aiming to inspire more voter registration."

Every Tuesday, hello's Instagram page will feature guides to voting rights, voting eligibility, election dates and deadlines, and tips on safe voting amid the ongoing pandemic.

The new toothpaste is $5.99, and available exclusively on the brand's website.