Beauty Packaging Staff10.06.20
Clean beauty brand Innersense Organic Beauty is refreshing its packaging and transitioning to 100% PCR (Post-Consumer Recycled) materials.
The packaging refresh introduces an updated logo, easier to read bottles and a color-coded bar system to help differentiate products in each line.
"Our refreshed packaging begins our transition into more circular packaging options such as refillables and other sustainable alternatives. Hair care poses unique packaging challenges as opposed to skin care or makeup," shared Greg Starkman, Innersense Organic Beauty founder. "Hair care packaging is larger in size, heavier in weight, and typically sits in our showers, so the bottles have to be functional and safe in a wet environment. PCR plastic is the most natural next step for our packaging. By purchasing PCR, we are doing our part to spur demand for recycled materials, which we hope will have ripple effects toward improving the domestic recycling market."
Becoming ‘Plastic Proactive’
The packaging update contributes to the brand's Mission in Action, a plan introduced three years ago with the goal to become "plastic proactive." This year, Innersense Organic Beauty made the commitment to cleaning up the equivalent of the last 5 years of their plastic output with the help of Plastic Bank. It went even further with a commitment to clean up 150% of its annual plastic output.
"Any material, whether it be glass, aluminum, or plastic, comes with an environmental impact. We're determined to utilize materials that lead us into a sustainable future and encourage a circular economy. As more innovation in materials and recycling infrastructure presents itself, we'll continue to be early adopters," shares Starkman. "We have always cared for our customers and our environment. Now is the time to put our mission into action and be part of the solution, not the problem."
The packaging refresh introduces an updated logo, easier to read bottles and a color-coded bar system to help differentiate products in each line.
"Our refreshed packaging begins our transition into more circular packaging options such as refillables and other sustainable alternatives. Hair care poses unique packaging challenges as opposed to skin care or makeup," shared Greg Starkman, Innersense Organic Beauty founder. "Hair care packaging is larger in size, heavier in weight, and typically sits in our showers, so the bottles have to be functional and safe in a wet environment. PCR plastic is the most natural next step for our packaging. By purchasing PCR, we are doing our part to spur demand for recycled materials, which we hope will have ripple effects toward improving the domestic recycling market."
Becoming ‘Plastic Proactive’
The packaging update contributes to the brand's Mission in Action, a plan introduced three years ago with the goal to become "plastic proactive." This year, Innersense Organic Beauty made the commitment to cleaning up the equivalent of the last 5 years of their plastic output with the help of Plastic Bank. It went even further with a commitment to clean up 150% of its annual plastic output.
"Any material, whether it be glass, aluminum, or plastic, comes with an environmental impact. We're determined to utilize materials that lead us into a sustainable future and encourage a circular economy. As more innovation in materials and recycling infrastructure presents itself, we'll continue to be early adopters," shares Starkman. "We have always cared for our customers and our environment. Now is the time to put our mission into action and be part of the solution, not the problem."
