Beauty Packaging Staff10.19.20
Ikea is collaborating with Byredo’s Ben Gorham on Osynlig, a collection of 13 scented candles which provoke memories and heighten the experience of being at home.
According to the Ikea Life at Home report, people make a strong connection between how they perceive smell, and their feeling of home.
This knowledge inspired Ikea’s collaboration with Gorham, founder of luxury fragrance and fashion house Byredo. Osynlig, Swedish for "invisible," is a collection of 13 scented candles that are made to provoke a wide range of emotion – from nostalgia for the things you’ve done, to dreams of the things you might do – and, above all, heighten the experience of being at home.
“Smell is a very relevant part of the home, and it creates a sense of comfort and security. We’re trying to develop a ton of smells enforcing the idea that everyone has a different relationship to it, and nothing is right or wrong,” Gorham says.
The collection will be launched in November 2020, for Asia Pacific markets it will be launched in February 2021.
According to the Ikea Life at Home report, people make a strong connection between how they perceive smell, and their feeling of home.
This knowledge inspired Ikea’s collaboration with Gorham, founder of luxury fragrance and fashion house Byredo. Osynlig, Swedish for "invisible," is a collection of 13 scented candles that are made to provoke a wide range of emotion – from nostalgia for the things you’ve done, to dreams of the things you might do – and, above all, heighten the experience of being at home.
“Smell is a very relevant part of the home, and it creates a sense of comfort and security. We’re trying to develop a ton of smells enforcing the idea that everyone has a different relationship to it, and nothing is right or wrong,” Gorham says.
The collection will be launched in November 2020, for Asia Pacific markets it will be launched in February 2021.
