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Chiara Ferragni Hosts Live Beauty Show 'Starring' Her Lancome Collection

The live event, broadcast from Milan, allowed fans around the world to be the first to purchase the products.

Beauty Packaging Staff11.03.20

Italian Instagram influencer Chiara Ferragni launched her second makeup collection in collaboration with Lancome. She debuted the line during a live beauty show yesterday, posted on Instagram.

Lancome's creative director Lisa Eldrige worked with Ferragni to create the line, and its colorful packaging, Vanity Fair Italia reports. The palette, lipstick, and mascara all feature a cartoon "eye" -- the same graphic on Ferragni's fashion line.

Some products were available for purchase, globally, during the live broadcast -- and have already sold out.

View this post on Instagram

Follow the trendiest beauty talk, listening to @chiaraferragni, @anniemazzola, @veronicaferraro, and @valentinaferragni. #Lancome #LancomexChiaraFerragni

A post shared by Lancôme Official (@lancomeofficial) on Nov 2, 2020 at 1:28pm PST

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