Beauty Packaging Staff11.05.20
Kristi Hubbard, Younique's President since July 2020, has been appointed Chief Executive Officer.
Derek Maxfield, Younique's Founder, will continue to set the strategic vision for the company as Chairman of the Board of Directors and Executive Director.
As CEO, Hubbard will lead the operations of the company and define the next era of transformation for Younique, which is known worldwide as a cosmetics and social-media-based direct sales pioneer. She will also be appointed to Younique's Board of Directors.
Maxfield said, "In the relatively short time Kristi has been with Younique, she has quickly demonstrated the depth and value of her experience as a direct-selling executive leader...Her transition to the CEO role has come even more quickly than I expected, which is a reflection of Kristi's capacity and talents."
Hubbard brings over 20 years of experience in senior executive roles within the direct selling industry, most recently as Chief Executive Officer of Norwex, a leader in eco-friendly home and personal care products.
Previously, she was President of BeautiControl, a direct selling beauty brand, which was eventually acquired by Tupperware Brands.
"My first few months at Younique have already exceeded my expectations," said Hubbard. "From the Presenters to the Executive team to the employees, all have been incredibly welcoming and helpful during this period of transition. I love the passion of our Younique family and their determination to live our mission every day."
