Marie Redding, Senior Editor12.01.20
The marketing team at P&G Beauty came up with an unexpected gift-with-purchase idea this holiday season—a winter coat.
Olay partnered with Orolay Down, maker of a popular, best-selling down coat on Amazon, to create an Olay-branded coat as a GWP. It's a limited edition—1,000 coats will be given to the first 150 shoppers that spend $150.
The coat is the same popular style that Amazon shoppers love—mid-length with zippers on the sides that not only look cool, but guarantee a good fit.
Olay's version of the coat is bright red, to match the color of its signature packaging for its Olay Regenerist line. The brand is promoting its new Olay Regenerist Ultra Rich Hydrating Moisturizer, as well as its Micro-Sculpting Cream, which are both in the brand's signature red jars with silver caps.
The coat features a patch emblem on the sleeve that looks just like the jar.
Olay posted on Instagram:
Orolay Down Winter Coats have more in common with Olay than you think… NEW Ultra Rich provides rich hydration and Orolay provides serious warmth… AND both do it at a good price.
Olay teased the news last week on Instagram, promoting it as a Cyber-Week special.
