Beauty Packaging Staff12.17.20
Perfect Corp.’s YouCam Makeup app released its 2020 Q4 Global Beauty Trends Report, revealing the biggest beauty tech trends of the Gen Z beauty consumer.
The shopping behaviors of YouCam Makeup app users from 'Generation Z,' ages 8 through 25, were analyzed, taking a look at their virtual beauty try-on preferences.
Perfect Corp says this is how it predicted their continued economic influence -- and the impact Gen Z will have on the beauty industry.
Perfect Corp. founder and CEO, Alice Chang says,“We are excited to share the Q4 Global Beauty Trends Report with the industry and provide this resource to help brands better understand and market to the Gen Z beauty shopper. With over 900 million global downloads, the YouCam Community provides a valuable data snapshot into the Gen Z consumer preferences. Our recent findings spotlight their relationship with beauty tech and their evolving consumer needs over the last several months.”
Top 5 Beauty Tech Trends for Gen Z
- They trust in virtual try-on as a means of try-before-you-buy
- They favor eye makeup and hair color virtual try-ons
- They are motivated by personal connections and look to advanced technology to help deliver a playful, interactive, personalized beauty experience geared specifically to them.
- They feel personally connected to social causes.
- They heavily rely on personal recommendations to help guide their purchase decisions.
Gen Z is the Digital Generation
Gen Z holds a whopping $143 billion purchasing power and lives up to its name as the ‘digital generation.’ They rely heavily on technologies, like artificial intelligence (AI) and augmented reality (AR), for both convenience and entertainment, aiding them in all elements of their life.The report's insights will help beauty brands respond and adapt to evolving consumer demands and tap into the most effective ways they can connect and engage with their customers, Perfect Corp states.
