Beauty Packaging Staff01.04.21
WWP Beauty is officially unveiling its new innovative brand--complete with a new logo, new website, and a redefined message.
The company experienced record growth in 2020, despite the pandemic -- and is focusing on
customer service and agility, on an unparalleled global scale.
Josh Kirschbaum, CEO, WWP Beauty, says “With this rebranding and launch of WWP Beauty, we are redefining who we are, the value we bring to our clients, and the purpose we stand for. We’re incredibly proud and thankful for our employees, collaborators, and clients that have accompanied us in our growth. Together, we have made WWP Beauty the source for everything beauty.”
Recent Changes
WWP has made recent changes to its internal structure and growth, to better reflect the way it helps its customers succeed. New messaging explains who the company is, how it delivers value for its customers, and its values.Over the last year, WWP Beauty has added to its executive team, internal operations, strategic sales, design and engineering -- in an effort to recruit the industry’s top talent.
Additionally, the company added to its Beauty & Wellness Accessories service category; opened its EMEA location, and expanded operations in the APAC region.
A New Design & Innovation Center To Open in 2021 -- & More
This year, WWP Beauty will open new locations across North America. This includes a new Design & Innovation Center of Excellence in Los Angeles, CA.All the recent changes and additions reflect the company's ability to quickly evolve, innovate, and respond to the beauty industry’s quickly changing landscape at a faster pace than ever before, the company states.
