Beauty Packaging Staff01.18.21
JLo Beauty is now available at Sephora and Amazon, and contains everything a girl needs to get that 'JLo Glow.'
The brand was founded by Jennifer Lopez and developed by Ascendant Beauty LLC, a joint venture between Guthy-Renker and BRX GR LLC.
Sephora is the brand's exclusive bricks-and-mortar retailer. Priya Venkatesh, SVP, merchandising, skincare & hair at Sephora, says, "With its unique ingredient story, and powerful founder behind it, JLo Beauty helps make healthy, glowing skin more accessible. We are so excited to introduce this brand to our clients and know that it will be a wonderful addition to our skincare assortment."
Product development took two years—and over 100 reformulations.
The Products & Packaging
JLo Beauty is launching with eight products, including:- That Star Filter Highlighting Complexion Booster, a "sheer, skin-enhancing, complexion boosting serum formulated with light-bouncing mineral pigments and vitamin E to deliver a subtle or all-over glow."
- That Blockbuster Wonder Night Cream with Hyaluronic Acid, a "rich moisturizer formulated with 'JLo Beauty Olive Complex', potent peptides and hyaluronic acid, that provides long-lasting hydration and a dewy glow."
- That Hit Single Gel-Cream Cleanser, A silky gel crème cleanser that lifts daily dirt and makeup in one squeaky-clean wash, while also unclogging pores.
JLo Says—Again—She's Never Used Botox
In a video that sparked a controversy on social media, 51-year-old Lopez says, "Okay I just took off the mask. Honestly, I cannot even see a line on my face...I feel like it took 10 years off my face."Fans immediately began commenting about Botox—but Lopez firmly denies ever using it.
"For the 500 millionth time... I have never done Botox or any injectables or surgery!" Lopez replied in a comment.
Watch as she demonstrates her mask—and shows off her great skin—in the video below.
