Firmenich, the privately-owned fragrance and taste company, has appointed Matteo Magnani as chief consumer & innovation officer, global perfumery.
 
Magnani is responsible for future-proofing the marketing and innovation pipeline by enhancing existing capabilities and driving breakthrough solutions for Firmenich’s customers.
 
"Matteo is an experienced business leader with a strong track record in brand building and innovation," said Ilaria Resta, president, global perfumery, Firmenich. "In this new role, he will focus on transforming in-depth market and consumer insights into business opportunities and solutions, to enhance our robust capabilities across innovation, naturals and sustainability. Matteo will also develop our brand equity and communications, while accelerating digitalization with our customers."
 
Experience
 
Prior to joining Firmenich, Magnani spent 17 years at Procter & Gamble. In his last role, he served as brand vice president for Fabric Care Europe, where he contributed to the growth of brands such as Ariel, Tide, Lenor and Fairy. Prior to this, Matteo led Dolce&Gabbana Beauty, formerly licensed to P&G, overseeing an innovation program, including blockbuster fragrance launches and the successful establishment of the luxury fragrance collection and color cosmetics.
 
"I have always been passionate about fragrance and its potential to bring added benefit and value to consumer products," commented Magnani. "It's an exciting time to join Firmenich, which, after 125 years, continues to lead the industry in creativity, innovation and sustainability. I feel empowered to drive greater impact for our customers and their consumers."
 
Based in Geneva, Magnani will report directly to Ilaria Resta, and will oversee Perfumery teams across innovation, marketing, consumer insights, naturals, sustainability, digital and communications.