Weleda is celebrating its 100th birthday this year—so now the brand's fans can visit its gardens, virtually. 

The company has eight plant gardens around the world, which follow the guidelines of biodynamic agriculture, and they are "at the heart of its operations," the company says. 

To mark its 100th year, Weleda is "opening its gardens to the world" via the digital platform, Weleda Open Garden. Users will find lots of shareable content, including special features such as 3D visualizations and augmented reality (AR).

Ensuring that its supply chains are both environmentally and socially sustainable, several hundred raw plant materials are cultivated in the company's gardens—and sourced from more than 50 long-term raw materials partnerships around the world.

With the global decline of biodiversity and around 10 million hectares of arable land lost every year, Weleda gardens are a hotspot of biodiversity with an abundance of animal and plant species. An estimated six billion organisms live in a single handful of biodynamic soil. 

A Leader in Sustainability

As a pioneer in sustainability, Weleda will strengthen its commitment to healthy soils and the preservation of biodiversity in 2021.

Rob Keen, CEO of Weleda NA, says, "We are proud to be part of an organization that pioneered some of the most innovative best practices in agriculture which have and continue to positively impact the sustainability of people and planet. To this day, our efforts to lead by example in sustainability, biodiversity, biodynamic and regenerative agriculture, and fair trade, permeate every aspect of our business."

Weleda is one of the world's leading manufacturers of certified natural cosmetics and 'Anthroposophic' medicines.

The company was founded in In 1921 by Austrian philosopher Dr. Rudolf Steiner, Dutch doctor Ita Wegman (one of Europe's first female medical doctors), and German chemist and pharmacist Oskar Schmiedel.