Jamie Matusow, Editor-in-Chief01.26.21
Corpack combined a mixture of elements from two luxury hair care lines from Marlies Möller —Pashmisilk and Luxury Golden Caviar—and their long-standing, traditional square hair-care range, to create a new rendition.
The result is a modern, square-to-round sloping design, with a subtle reminder of the previous generation, according to Corpack, yet successfully carrying the brand forward in an ever-changing market. With an eye on sustainability, this new family of components includes bottles that are produced with a 50% content of PCR PET. To complete the hair care lines, Marlies Möller also redesigned the logo, while referencing the past by using similar color codes. This was done to ensure that loyal customers can still connect with the brand, while also attracting new customers with the updated look.
The result is a modern, square-to-round sloping design, with a subtle reminder of the previous generation, according to Corpack, yet successfully carrying the brand forward in an ever-changing market. With an eye on sustainability, this new family of components includes bottles that are produced with a 50% content of PCR PET. To complete the hair care lines, Marlies Möller also redesigned the logo, while referencing the past by using similar color codes. This was done to ensure that loyal customers can still connect with the brand, while also attracting new customers with the updated look.
