Charles Sternberg, Assistant Editor02.09.21
International beauty packaging manufacturer and provider Quadpack has started a major expansion drive to broaden its operations in the Americas region.
The company aims to conquer one per cent of the $6 billion beauty packaging market by 2025. Preparations include the integration of East Hill Industries into the Quadpack brand, new sales offices in New York, Los Angeles and Miami, and a sourcing center in Mexico.
“The time is right to broaden our reach,” said Anthony Le Minoux, Quadpack managing director – Americas. “Since strengthening our U.S. presence by joining with East Hill in 2018, we have doubled the size of our business. All the pieces are in place: we have a targeted portfolio of own-manufactured products, a network of satellite offices in key U.S. cities, a sourcing center in Mexico to work with continental partners and a massively expanded U.S. decoration plant. We’re ready to take our business in the Americas to the next level.”
Quadpack’s portfolio includes both its own Q-Line range and packaging solutions from its manufacturing partners. Q-Line is a collection of smart, modular solutions made at Quadpack’s European factories, that are locally stocked, assembled and personalized at Quadpack’s warehousing and decoration plant in Dallas, Texas. The business model gives Quadpack the agility to offer late differentiation, an accelerated time to market and a lower carbon footprint. A third of all orders are produced or assembled locally, according to its practice of delivering solutions in the region, for the region.
The expansion plans will give beauty brands in the region access to Quadpack’s packaging expertise and innovations, particularly in airless, wood and other sustainable solutions such as Sulapac biocomposite packaging. They will also be able to purchase from InStockPack, its online store.
Currently, Quadpack is surveying local markets with a view to expanding its network of manufacturing partners.
The company aims to conquer one per cent of the $6 billion beauty packaging market by 2025. Preparations include the integration of East Hill Industries into the Quadpack brand, new sales offices in New York, Los Angeles and Miami, and a sourcing center in Mexico.
“The time is right to broaden our reach,” said Anthony Le Minoux, Quadpack managing director – Americas. “Since strengthening our U.S. presence by joining with East Hill in 2018, we have doubled the size of our business. All the pieces are in place: we have a targeted portfolio of own-manufactured products, a network of satellite offices in key U.S. cities, a sourcing center in Mexico to work with continental partners and a massively expanded U.S. decoration plant. We’re ready to take our business in the Americas to the next level.”
Quadpack’s portfolio includes both its own Q-Line range and packaging solutions from its manufacturing partners. Q-Line is a collection of smart, modular solutions made at Quadpack’s European factories, that are locally stocked, assembled and personalized at Quadpack’s warehousing and decoration plant in Dallas, Texas. The business model gives Quadpack the agility to offer late differentiation, an accelerated time to market and a lower carbon footprint. A third of all orders are produced or assembled locally, according to its practice of delivering solutions in the region, for the region.
The expansion plans will give beauty brands in the region access to Quadpack’s packaging expertise and innovations, particularly in airless, wood and other sustainable solutions such as Sulapac biocomposite packaging. They will also be able to purchase from InStockPack, its online store.
Currently, Quadpack is surveying local markets with a view to expanding its network of manufacturing partners.