Charles Sternberg, Assistant Editor02.17.21
Dial has launched Clean + Gentle, a line of body washes and antibacterial foaming hand washes that are not only hypoallergenic, but also dermatologist-tested and made without dyes, parabens, phthalates and silicones. The pH balanced and vegan formula leaves skin looking and feeling hydrated and healthy.
"With Clean + Gentle, Dial is appealing to the consumer who is seeking and using hypoallergenic products that are free from ingredients like dyes, parabens, phthalates and silicones," said Randi Melton, vice president of Marketing,Body Care for Henkel. "Providing them with an option that is proven to be gentle on skin, but is also backed by the trusted Dial brand."
Clean + Gentle, with its Skin Smart formula, is formulated with a combination of moisturizing conditioners & gentle cleansers to give a balanced clean. These foaming hand washes and body washes are launching in bottles that are recyclable, and as a first for Dial, Fragrance Free will be an option across both body and hand.
The Line Includes:
In launching the Clean + Gentle line, Dial plans to team up with experts to bring credibility to the brand, who will be available to the media and to influencers as a resource and who will also co-host launch tactics including a virtual event. In addition, 5,000 doctor's offices, including dermatologists and allergists, across the country will be sampling and recommending these products to their patients.
Clean + Gentle will be available nationwide beginning February 2021 at food, drug and mass retailers.
"With Clean + Gentle, Dial is appealing to the consumer who is seeking and using hypoallergenic products that are free from ingredients like dyes, parabens, phthalates and silicones," said Randi Melton, vice president of Marketing,Body Care for Henkel. "Providing them with an option that is proven to be gentle on skin, but is also backed by the trusted Dial brand."
Clean + Gentle, with its Skin Smart formula, is formulated with a combination of moisturizing conditioners & gentle cleansers to give a balanced clean. These foaming hand washes and body washes are launching in bottles that are recyclable, and as a first for Dial, Fragrance Free will be an option across both body and hand.
The Line Includes:
- Clean + Gentle Body Washes that hydrate and rinse clean without drying the skin in four new scents including Aloe, Waterlily, Grapefruit and Fragrance Free.
- Clean + Gentle Foaming Hand Washes that are made in an antibacterial formula that also hydrate and clean skin without drying. This foaming hand wash kills 99.99% of bacteria encountered in household settings. They will be available in Aloe, Grapefruit and Fragrance Free.
In launching the Clean + Gentle line, Dial plans to team up with experts to bring credibility to the brand, who will be available to the media and to influencers as a resource and who will also co-host launch tactics including a virtual event. In addition, 5,000 doctor's offices, including dermatologists and allergists, across the country will be sampling and recommending these products to their patients.
Clean + Gentle will be available nationwide beginning February 2021 at food, drug and mass retailers.
