Charles Sternberg, Assistant Editor02.26.21
Estée Lauder has signed Ana de Armas, Golden Globe Award-nominated actress and honoree of the 2021 TIME100 Next list, as its new global brand ambassador. She joins the current roster of Estée Lauder global talent including Anok Yai, Bianca Brandolini D’Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss and Yang Mi.
De Armas will be featured in campaigns across digital, TV, in-store and print.
“We are thrilled to welcome Ana to the Estée Lauder brand,” said Stéphane de La Faverie, group president, The Estée Lauder Companies & global brand president, Estée Lauder and Aerin. “Her story of overcoming barriers to achieve her dreams and become an accomplished actress is inspiring to women around the world, and her talent, warmth and beauty will bring a new energy to the brand.”
“I am honored to represent such an iconic brand,” De Armas commented. “Growing up in Cuba, I really admire and connect with the story of Mrs. Estée Lauder. She understood that you have to work hard to turn your dreams into a reality. Everything she did was inspiring then and continues to be inspiring today. I am proud to become part of that legacy and share her story.”
Beautiful Magnolia Campaign
De Armas’ first campaign debuted this March, bringing the Beautiful Magnolia story to life.
The Beautiful Magnolia fragrance is inspired by the emotional rush of an unfolding love story. A lively green floral fragrance, it “captures each precious moment of love as it blooms like the magnolia flower, a symbol of strength and loyalty in love.”
In addition to the Beautiful Magnolia fragrance, Estée Lauder has also launched Beautiful Magnolia Nourishing Hand Cream, with a hint of the scent. The quick-absorbing, non-greasy, emollient formula soothes dry skin to keep hands looking and feeling smoother, soft and silky.
De Armas will be featured in campaigns across digital, TV, in-store and print.
“We are thrilled to welcome Ana to the Estée Lauder brand,” said Stéphane de La Faverie, group president, The Estée Lauder Companies & global brand president, Estée Lauder and Aerin. “Her story of overcoming barriers to achieve her dreams and become an accomplished actress is inspiring to women around the world, and her talent, warmth and beauty will bring a new energy to the brand.”
“I am honored to represent such an iconic brand,” De Armas commented. “Growing up in Cuba, I really admire and connect with the story of Mrs. Estée Lauder. She understood that you have to work hard to turn your dreams into a reality. Everything she did was inspiring then and continues to be inspiring today. I am proud to become part of that legacy and share her story.”
Beautiful Magnolia Campaign
De Armas’ first campaign debuted this March, bringing the Beautiful Magnolia story to life.
The Beautiful Magnolia fragrance is inspired by the emotional rush of an unfolding love story. A lively green floral fragrance, it “captures each precious moment of love as it blooms like the magnolia flower, a symbol of strength and loyalty in love.”
In addition to the Beautiful Magnolia fragrance, Estée Lauder has also launched Beautiful Magnolia Nourishing Hand Cream, with a hint of the scent. The quick-absorbing, non-greasy, emollient formula soothes dry skin to keep hands looking and feeling smoother, soft and silky.
