International Women's Day is March 8th—and beauty executives, brands, and retailers are celebrating in various ways. 

Since women are under-represented in tech, including e-commerce, Hubspot's CX Spotlight 2021—The Virtual Customer Experience Conference, puts "remarkable women leaders in the spotlight" during five different events on March 2nd, 1 pm - 5 pm GMT. (Converted to EST, it is 8 am - 12 noon.)

Unilever's Ridhima Thukral, global brand marketing director, will speak from 1:50 - 2:25 (8:50 am - 9:25 am EST) about "the role of brand power in consumer experience." 

NYX Cosmetics' latest campaign includes a video series in partnership with Reform Alliance —#HearHerStory—which aims to help amplify women's voices in the criminal justice system. The series, which will go live on March 8th, highlights the stories of three women on probation and parole. The videos explore the profound impact of makeup, as it relates to self-esteem and well-being, for these women.

“This International Women’s Day, we are proud to champion and represent all women,” said Yann Joffredo, Global Brand President of NYX Professional Makeup. “We are honored to have the opportunity to amplify REFORM Alliance’s mission to our audience, and to ultimately impact change by raising awareness.”

4 Female Beauty Brand Founders To Support

Many beauty brands are female-owned and female-founded—including major companies, such as Estee Lauder, Elizabeth Arden, and Mary Kay. Here are four others. 

Dermalogica —Founded by Jane Wurwand

Dermalogica's founder Jane Wurwand is an esthetician and advocate for women’s global economic empowerment. She arrived in Los Angeles from the UK in 1983 and has grown Dermalogica into a leading professional skin care brand used by more than 100,000 skin therapists in over 100 countries.

Wurwand helped create an industry-wide global certification in response to Covid-19, the Clean Touch Certification, which helped provide struggling businesses a safety protocol to reopen quickly and safely.

Wurwand also created the FOUND/LA Small Business Recovery Fund, a $1-million grant program helping protect small businesses and their employees during the COVID-19 pandemic.

Monika Blunder Beauty—Founded By Monika Blunder

Monika Blunder is one of the most sought-after celebrity makeup artists, known for her “no makeup” makeup looks. Her celebrity clients include Jessica Alba and Jennifer Garner.

This past year she created Monika Blunder Beauty, inspired by her Austrian background.  

Urban Skin Rx—Founded By Rachel Roff

Urban Skin Rx was founded by Rachel Roff more than 10 years ago, based on a need for more diverse and inclusive skincare products.  

Colleen Rothschild Beauty—Founded by Colleen Rothschild 

Colleen Rothschild Beauty is known for its luxurious products, "carefully curated with both nature and science in mind," the brand states. Colleen Rothschild has over 25 years experience in the beauty industry, including product conception, formulation, and packaging. 

Women-Owned Brands Featured On The Pinterest Shop

Pinterest is also doing its part to help promote women-owned brands.

This month, Pinterest's retail platform, The Pinterest Shop, is featuring women-owned small businesses from around the world. 

Featured brands include:

• Osea Skincare was founded in 1996 by clean beauty pioneer Jenefer Palmer. OSEA is vegan, natural, cruelty-free and made in California.


• Crown Affair is a haircare line founded by Dianna Cohen in January 2020. The line features "clean ingredients, effective formulations, and beautiful handmade tools you’ll look forward to using every day," the brand states. 


• Nuekie is a skin care company for people of color founded by cosmetic chemist Eunice Cofie-Obeng. She combines traditional African medicine and modern science to address common skin disorders common for skin of color. 

How is your company celebrating International Women's Day? 

Let us know on Instagram.