Marie Redding, Senior Editor03.17.21
Mielle Organics has created a video series for its new campaign—2021 Unmasked: I Know My Roots, about sharing 'unmasked' experiences with natural hair, mental health, faith, fitness, and more. The brand aims to help spread a message to young girls about embracing natural hair, inner beauty, and the importance of authenticity.
The series will feature Mielle Organics' founder and CEO Monique Rodriguez, with the brand's ambassadors, including actress, entertainer, and recording artist, LeToya Luckett and reality television personality, rapper, and businesswoman Toya Johnson. (Shown above are L-R, Rodriguez, Luckett, and Johnson.)
Rodriguez says, "'Unmasked: I Know My Roots' is an elevated take on our journey to empower multicultural women and young girls to showcase their authentic selves unapologetically. This project is special because it's a fresh take on Mielle Organics' ideals as a company and allows me and my fellow ambassadors to show a different side of women's empowerment."
An Instagram Campaign
As part of its Women's History Month campaign, Mielle Organics asks consumers to share a childhood photo on Instagram, "rockin' natural hair," and another current photo, and tag the brand.Ambassadors Luckett and Johnson share their childhood photos in the first "I Know My Roots" video—see part of it below.
Mielle Organics is a Black-Owned natural hair care company.
