Marie Redding, Beauty Packaging Staff03.19.21
Celebrity nail artist and "Queen of Bling" Jenny Bui has a new gig—she's OPI's new Artistic Ambassador. Bui is known for her ultra-long, colorful, "stilletto nails"—always adorned with chunky gems, crystals and rhinestones.
Suzi Weiss-Fischmann, OPI's co-founder, says, "Jenny's artistry and technique truly shine, and she has a way with color that is uniquely her own."
Bui, shown above, is owner of Nails on 7th in Harlem and the Bronx. She became a star when she gave Cardi B an over-the-top 'blinged out' nail look. She also launched Jenny Secret, a collection that claims to include "the strongest gem-bonding adhesive in the industry."
The photo above, left, shows a close-up of Bui's signature nail look, via Instagram. Her longest nails ever were 3 inches, for Cardi B.'s "WAP" and "Money" videos, which took three and a half hours.
Cardi B. has been a client since 2013—"when she fell in love with Bui's work on Instagram and requested an appointment," a press statement says. Other celebrities soon followed, including Thalia, Queen Najia, Chanel West Coast, and Yandi.
A nail artist and entrepreneur for 24 years, Bui faced significant struggles early in life, as a Cambodian-born Khmer Rouge survivor. She had to overcome extraordinary circumstances to emigrate to America.
Jenny Bui's New Role at OPI
Bui will take her love of crystals and color to the next level as OPI's Artistic Ambassador. She will work with OPI's Education, Digital, Social, and Influencer Marketing teams to create and share nail designs and how-to's.Nail art designs will feature OPI's new collections, including Hollywood—see a few of the colors in the line in the second photo above.
Bui says she is most excited about having the opportunity to teach the next generation of nail artists.
She explains:
"I will always be passionate about beautifying nails and empowering clients to feel great about themselves—but I am equally passionate about education, which elevates our industry and creates professional and personal growth for all."Weiss-Fischmann comments, "Beyond Jenny's incredible talent, she is an industry role model who generously shares her wealth of knowledge with everyone."
