Marie Redding, Senior Editor03.22.21
eSalon, the custom, pro-quality hair color subscription is partnering with QVC—and might expect a bump in sales after its debut tomorrow.
eSalon will "go live" on air on March 23rd at 7 pm EST, on QVC as well as its website.
The segment, hosted by Jane Treacy, will feature eSalon's Lead Colorist, Alix Legacy.
Legacy will explain how some of the most common home hair color challenges can be addressed using eSalon custom color.
Graham Jones, CEO, eSalon, says, "We're thrilled to collaborate with QVC, a trailblazing retailer...
Through QVC's multiple platforms we look forward to connecting directly with new audiences and showcasing how eSalon delivers a truly custom solution for home hair color, without sacrificing time, money or quality."
The eSalon Custom Hair Color Kit with Cape and Pro Tools will be available on QBV's site, as well as a selection of eSalon's best-selling hair care products.
Bridget Love, Vice President/General Merchandise Manager of Beauty for QVC and HSN, comments, "Through livestream video and the power of storytelling, we provide eSalon with the platforms to educate customers, share tips, and demonstrate the custom color process. We are excited to offer our customers this personalized approach to hair color..."
The eSalon Custom Hair Color Kit with Cape and Pro Tools will be available on QBV's site, as well as a selection of eSalon's best-selling hair care products.
