Charles Sternberg, Assistant Editor03.22.21
As a part of its new “Renew the Forest” program, P&G's Herbal Essences is partnering with The Nature Conservancy (TNC) and TerraCycle to plant trees and donate park benches.
In support of TNC’s Plant a Billion Trees program, Herbal Essences will plant one tree in the U.S. for every purchase of two select bio:renew shampoo and/or conditioner products from Walmart or Walmart.com during the month of April (with a minimum of 34,482 trees, and up to 58,000 trees).
Also, Herbal Essences will donate twenty benches made by TerraCycle from the recycled hair care packaging collected through the Herbal Essences Recycling Program to three TNC nature preserves to encourage people to get outdoors and appreciate nature.
“Forests are essential to healthy lives and a healthy planet. They cleanse our air, purify our water, cool our planet, and provide shade and shelter, meaning their protection and restoration is one of the key solutions to tackling climate change and conserving biodiversity in nature,” said Jan Glendening, TNC’s regional managing director for North America. “We are thrilled to partner with Herbal Essences and TerraCycle around this program and work together to create a world where people and nature can thrive.”
“Herbal Essences has always been a brand with a deep love and connection to nature,” added Rachel Zipperian, Herbal Essences senior scientist. “The mission of this program is consistent with our standing commitment to partner with organizations that are taking action to help protect plants and regenerate natural ecosystems.”
In support of TNC’s Plant a Billion Trees program, Herbal Essences will plant one tree in the U.S. for every purchase of two select bio:renew shampoo and/or conditioner products from Walmart or Walmart.com during the month of April (with a minimum of 34,482 trees, and up to 58,000 trees).
Also, Herbal Essences will donate twenty benches made by TerraCycle from the recycled hair care packaging collected through the Herbal Essences Recycling Program to three TNC nature preserves to encourage people to get outdoors and appreciate nature.
“Forests are essential to healthy lives and a healthy planet. They cleanse our air, purify our water, cool our planet, and provide shade and shelter, meaning their protection and restoration is one of the key solutions to tackling climate change and conserving biodiversity in nature,” said Jan Glendening, TNC’s regional managing director for North America. “We are thrilled to partner with Herbal Essences and TerraCycle around this program and work together to create a world where people and nature can thrive.”
“Herbal Essences has always been a brand with a deep love and connection to nature,” added Rachel Zipperian, Herbal Essences senior scientist. “The mission of this program is consistent with our standing commitment to partner with organizations that are taking action to help protect plants and regenerate natural ecosystems.”
