Charles Sternberg, Assistant Editor03.22.21
Rodan + Fields, LLC, a leading skin care brand, has appointed Dimitri Haloulos as the company's next chief executive officer + president.
Haloulos, formerly Rodan + Fields’ chief growth officer, will succeed Diane Dietz. Haloulos and Dietz will partner together to ensure a seamless transition through the end of April.
Experience
Haloulos has over 20 years of extensive omni-channel experience in the consumer-packaged goods and retail space with a track record of scaling innovative global brands. He joined Rodan + Fields in January 2020 as the chief growth officer to innovate and expand the brand in support of advancing the company's goal of bringing dermatology-inspired skincare to more people. Prior to Rodan + Fields, Haloulos served as the CEO of BevMo! for four years.
Haloulos has an MBA from Indiana University, a Bachelor of Science degree from West Point, and served as an officer in the United States Army. He has held leadership positions with Procter & Gamble, Albertsons, and Safeway.
"I am energized by the opportunity to lead the Rodan + Fields Community and share our lifechanging brand with more people. The combination of our dermatology-inspired products and direct selling model, powered by our Independent Consultant community, provides a competitive edge and poises us for significant opportunity," said Haloulos. "Our Dermatologist Founders have a legacy of disruption and I am hungry to continue to drive our growth."
Haloulos is committed to strengthening the company's core business model and delighting the Rodan + Fields Community to become the industry leading direct seller. This includes a focus on providing a stronger digital experience to meet the needs of independent Consultants and Customers.
"On behalf of our Board of Directors, Kathy and I want to thank Diane for her countless contributions," said Dr. Katie Rodan, co-founder of Rodan + Fields. "We are excited to bring Dimitri on as our new leader. His track record of innovating companies and his passion for the direct selling channel made him the unanimous choice of the Board to be our next CEO."
Haloulos, formerly Rodan + Fields’ chief growth officer, will succeed Diane Dietz. Haloulos and Dietz will partner together to ensure a seamless transition through the end of April.
Experience
Haloulos has over 20 years of extensive omni-channel experience in the consumer-packaged goods and retail space with a track record of scaling innovative global brands. He joined Rodan + Fields in January 2020 as the chief growth officer to innovate and expand the brand in support of advancing the company's goal of bringing dermatology-inspired skincare to more people. Prior to Rodan + Fields, Haloulos served as the CEO of BevMo! for four years.
Haloulos has an MBA from Indiana University, a Bachelor of Science degree from West Point, and served as an officer in the United States Army. He has held leadership positions with Procter & Gamble, Albertsons, and Safeway.
"I am energized by the opportunity to lead the Rodan + Fields Community and share our lifechanging brand with more people. The combination of our dermatology-inspired products and direct selling model, powered by our Independent Consultant community, provides a competitive edge and poises us for significant opportunity," said Haloulos. "Our Dermatologist Founders have a legacy of disruption and I am hungry to continue to drive our growth."
Haloulos is committed to strengthening the company's core business model and delighting the Rodan + Fields Community to become the industry leading direct seller. This includes a focus on providing a stronger digital experience to meet the needs of independent Consultants and Customers.
"On behalf of our Board of Directors, Kathy and I want to thank Diane for her countless contributions," said Dr. Katie Rodan, co-founder of Rodan + Fields. "We are excited to bring Dimitri on as our new leader. His track record of innovating companies and his passion for the direct selling channel made him the unanimous choice of the Board to be our next CEO."
