Charles Sternberg, Assistant Editor03.24.21
The new Dove Kids Care bath collection encourages kids to discover the fun side of caring for themselves with packaging that features positive affirmations and provides access to interactive body confidence resources.
"We're excited to launch our first ever purpose-driven bath range for kids that is part of our Self-Esteem Project," said Divya Singh, category lead, Skin Cleansing, Unilever. "Our mission is to inspire the next generation and make kids feel represented and encouraged to embrace their uniqueness."
The new range of tear-free products is made with 100% skin-natural nutrients without any sulfates, parabens, or phthalates. The range is hypoallergenic, dermatologist and ophthalmologist tested. Each bottle is made from 100% post-consumer recyclable plastics.
The collection includes Foaming Body Wash available in Coconut Cookie and Cotton Candy scent, and Bubble Bath available in Coconut Cookie scent, and will be available at mass and drug retailers starting March 24, 2021.
The QR code on the back of each product drives to evidence-based self-esteem and body confidence resources.
"We are extremely proud of our commitment to reach as many young people as possible through our work on the Dove Self-Esteem Project," said Singh. "Since the launch of our self-esteem work in 2004, Dove has reached over 3.5 million Canadians, supporting our global mission in helping 250 million kids to build self-esteem by 2030. The progress Canada has made to-date is inspiring, and there's more to come!"
"We're excited to launch our first ever purpose-driven bath range for kids that is part of our Self-Esteem Project," said Divya Singh, category lead, Skin Cleansing, Unilever. "Our mission is to inspire the next generation and make kids feel represented and encouraged to embrace their uniqueness."
The new range of tear-free products is made with 100% skin-natural nutrients without any sulfates, parabens, or phthalates. The range is hypoallergenic, dermatologist and ophthalmologist tested. Each bottle is made from 100% post-consumer recyclable plastics.
The collection includes Foaming Body Wash available in Coconut Cookie and Cotton Candy scent, and Bubble Bath available in Coconut Cookie scent, and will be available at mass and drug retailers starting March 24, 2021.
The QR code on the back of each product drives to evidence-based self-esteem and body confidence resources.
"We are extremely proud of our commitment to reach as many young people as possible through our work on the Dove Self-Esteem Project," said Singh. "Since the launch of our self-esteem work in 2004, Dove has reached over 3.5 million Canadians, supporting our global mission in helping 250 million kids to build self-esteem by 2030. The progress Canada has made to-date is inspiring, and there's more to come!"
