Marie Redding, Senior Editor03.24.21
Judith Leiber, a brand that disrupted fashion with its glistening handbags that are like works of art, is now making a splash in the fragrance world.
The Judith Leiber More is More franchise is reinventing how fragrance is applied and worn. The innovative concept lets the wearer customize the scent according to their mood that day or for the occasion.
Following the recent success of its women's fragrance with the same name, More is More! For Him just launched.
The men's customizable eau de parfum is in the same refillable 3-chamber bottle as the women's, but this time it's blue. "The bottle was inspired by the Chrysler building," the brand states.
Click to choose Marine, Leather, or Spice—or combine them in up to seven different combinations.
Mike Edwards, managing director, Judith Leiber, says "customizable beauty" is on-trend—and says:
"We’ve seen customizable fragrance through pop-up shops that mix for you on the spot, or a few home 'mini-labs.' But these have all been at an elevated luxury price point and time-consuming, with nothing that the consumer can do instantly—until now," Edwards says. "In an increasingly digital world, claiming your unique tastes and personality has become vital," he adds, "That’s where customizable fragrance comes into play.”
The bottle's custom-designed mechanism allows the user to easily switch between fragrances, instantly.
Stay tuned for more details about how this innovative package was produced -- and take a look at the video below to see how it works.
