Lady Gaga's beauty brand, Haus Labs, partnered with the retail global bank Klarna, to open The Studio. 

‘The Studio by Klarna x Haus Labs,’ located in Los Angeles, aims to foster creativity and self-expression—while providing a platform and resources for innovative, emerging creators.

Gaga and Klarna handpicked the first content creators/influencers invited to The Studio—Biddy and Tavaris 'Vari' Jefferson. Each will receive a $10k grant and mentorship. 

“Supporting young artists has always been important to me – with the launch of the Studio it was an easy decision to find a way to give back,” says Gaga.

How were the creators chosen?

“Each creator is unique in the art they create, and uses their platform to be kind to the world. This is the type of brave self-expression that we admire and champion as a brand,” Gaga explains.

"Beauty is How You See Yourself"

In the video posted below, Lady Gaga states, "Beauty is how you see yourself."

When asked about her views on makeup, Gaga replies:

“From a young age, makeup gave me the ability to invent myself and transform however I felt comfortable. At Haus Labs, we see it as a tool to define your own beauty, whatever that means to you.”

She explains more about the purpose of the studio, saying:

“We wanted to create an environment where art and creativity are paramount, and everyone can feel free, safe, and in service to the art."

The Studio's Design: Reflective, Colorful, & Very Cool

The Studio will no doubt inspire creativity—with its reflective sculpture, pink sofa, colorful lighting, and high-tech features. It includes a photo studio, kitchen area, bathroom, and lounge. 

When envisioning the space, Gaga says, "It was important to design the Studio in a way that promotes and inspires creativity for everyone that enters. The team used this goal to make design decisions throughout the space, from the architecture to the colors, textures, and flow.” 

What's Lady Gaga's favorite part? 

“The mirrored canopy is a centerpiece of the Studio that represents the importance of self-reflection and perspective. It’s a custom art piece that we feel so proud to showcase in our space.”

Take a look at the video beow —and the photos in the slider above.