RealSelf, a website that began with a mission to inform consumers about plastic surgery and cosmetic procedures and connect users to a 'RealSelf' verified doctor, has opened RealSelf Shop.

The new e-commerce site aims to help consumers make more informed decisions when purchasing skin care products. When consumers click on one of the science-backed products sold by one of its brand partners, they will find information about its ingredients, as well as the science behind each ingredient. 

The shop's "What the Science Says" section says how the product delivers results, including clinical trial and independent study results when available—  translated into consumer-friendly language. This section breaks down what the key ingredients intend to do, with factual and unbiased descriptions.

James Coyle, CEO, RealSelf comments, "With the launch of RealSelf Shop, skin care brands have a compelling new distribution channel, reaching millions of beauty consumers and our doctor community can gain access to even more consumers who are coming to shop. RealSelf Shop connects all of our customers."

Skin care brands in the RealSelf Shop include Obagi, Sente, ClarityRX, Dr. Rogers Restore, and BeautyStat. 

Dr. Heather D. Rogers, founder & CEO, Doctor Rogers Restore, says, "RealSelf is the destination for objective information about safe and effective aesthetic treatments. We both emphasize real information, real education, real ingredients, and real results. I am excited they are expanding into skin care products and I am looking forward to sharing my expertise with their community as a dermatologist and dermatologic surgeon." 

A recent RealSelf survey found that 45% of consumers that visit the RealSelf site value an effective at-home skin care routine, and 45% of those who visit the site spend $500 or more per year on skin care.

In addition, 80% of users said they want informative details when considering a skin care product—and only 30% said that they found that information readily available when shopping online.