Charles Sternberg, Assistant Editor03.26.21
According to the latest results of a representative population survey commissioned by the German Packaging Institute (Deutsches Verpackungsinstitut e. V. (dvi)), the multitude of innovations in the field of sustainable packaging in recent years are being well received by consumers.
Nearly half of respondents – 44% – perceive clear progress in environmental friendliness of packaging, and only 15.7% see it as having regressed. Moreover, three out of four respondents, 74.6%, confirm that this progress has been achieved either with no compromise in functionality and convenience – or even enhancing it.
Even so, the dvi recommends further measures to implement the circular economy in packaging, and use of objective life cycle assessments to evaluate sustainability.
“The packaging industry and its products are systemically important. Hygiene, health and safety of supply for the population have top priority, particularly in these times of pandemic,” says Kim Cheng, managing director of the German Packaging Institute.
She continues, “That’s why there has been no lockdown within the industry. Staff are doing an outstanding job under these immensely difficult pandemic conditions. And even in these times, they don’t let up one little bit on the accomplishments and expectations on their products. The industry’s innovative work continues unabated, particularly with regard to the sustainability of packaging. We therefore wanted to know how the work is being viewed in people’s minds, and to what extent. What do our citizens say about the evolution in packaging in terms of sustainability, functionality and convenience?”
Nearly half of respondents – 44% – perceive clear progress in environmental friendliness of packaging, and only 15.7% see it as having regressed. Moreover, three out of four respondents, 74.6%, confirm that this progress has been achieved either with no compromise in functionality and convenience – or even enhancing it.
Even so, the dvi recommends further measures to implement the circular economy in packaging, and use of objective life cycle assessments to evaluate sustainability.
“The packaging industry and its products are systemically important. Hygiene, health and safety of supply for the population have top priority, particularly in these times of pandemic,” says Kim Cheng, managing director of the German Packaging Institute.
She continues, “That’s why there has been no lockdown within the industry. Staff are doing an outstanding job under these immensely difficult pandemic conditions. And even in these times, they don’t let up one little bit on the accomplishments and expectations on their products. The industry’s innovative work continues unabated, particularly with regard to the sustainability of packaging. We therefore wanted to know how the work is being viewed in people’s minds, and to what extent. What do our citizens say about the evolution in packaging in terms of sustainability, functionality and convenience?”
