Tula Skincare chose five diverse female influencers to partner with to help create 5 new limited edition #EmbraceYourSkin Kits. 

The influencers were chosen "because they inspire confidence and push beauty industry standards to create a more positive, meaningful, and inclusive dialogue," Tula states.

Tula's recent customer surveys revealed that  language makes a difference in the purchasing habits of customers.

• 96% of customers were more likely to purchase from a brand that uses positive language in their advertising.
• While a majority of customers voiced their opinion about the importance of positive advertising language from a brand, 62% of customers also shared that they desired a personalized skincare routine with specific product recommendations for each step.

Savannah Sachs, CEO of Tula Skincare, says, “We’re excited to be partnering with this diverse group of women who embody confidence, which is something we believe is essential for redefining the concept of beauty in today's world."

Sachs continues, “We’re proud to shine a spotlight on the work and impact that these women have had in the industry, specifically for ageless and natural beauty, size representation and skin tone diversity.”

Tula's #EmbraceYourSkin Kits

Tula asked each influencer to create a personalized skin kit. Each #EmbraceYourSkin kit includes a selection of products designed to pamper the skin through exfoliation, hydration, brightening, and more.

The kit's names convey postivity—and they come with fun stickers. They are:

• Unleash Your Glow by Tess Holliday 


• Find Your Balance by Weylie Hoang


• You Dew You by Nyma Tang


• Ageless State of Mind by Tennille Murphy


• Bright Inside & Out by Chizi Duru

Tula will collaborate with influencers Tess Holliday, Tennille Murphy, Nyma Tang, Chizi Duru, and Weylie Hoang to create compelling content, including skincare tutorials. 

Each will give insights into the kits they’ve created and offer inspiring affirmations of their "confidence journeys" that will live on Instagram, YouTube, Reels, and Tula's branded channels.

Tula Continues its Share the Spotlight Initiative

Tula's “Share the Spotlight” initiative will continue to amplify confident voices.

The five collaborators will each identify three additional creators that they believe exemplify the shared core values of confidence and inclusivity.

Tula will partner with these 15 new creators as part of a year-long brand initiative to foster relationships with influencers in diverse and underrepresented communities to support their growth. They will gain exposure through sponsored content and other branded opportunities.

Tula hopes to continue to encourage an honest and open conversation around acceptance and confidence—and help inspire us all to #EmbraceYourSkin.