Charles Sternberg, Assistant Editor04.28.21
As women's fashion brand Anne Klein debuts its new fragrance, “Love, Anne” in time for Mother's Day, Covid first responder nurse and rising model, Maggie Rawlins, will serve as the new face of Anne Klein Fragrance.
When the pandemic first hit, Rawlins traveled from her North Carolina home to New York City to work in several hospitals in Queens. She continues to advocate for quality health care for those in need as a One World Health ambassador. She's also making a splash as a Sports Illustrated swimsuit rookie. Rawlins is featured along with the new fragrance in the brand's special Mother's Day glossy print catalog.
About the Fragrance
Love, Anne delivers an aromatic sense of comfort and compassion which is portrayed by Rawlins in the portrait style campaign and in her everyday life as a frontline nurse bringing comfort to those battling Covid.
According to the brand, “Love, Anne is a fresh start to a day— and takes a woman on a journey as she moves through it. Bright citrus gives way to feminine florals and ends with an intimate mix of vanilla and musk. It's complex and alluring: A woman's secret finishing touch that brings her pleasure and the final accessory that she puts on every single day.”
The bottle was designed to mirror both the strength and softness of a woman. It has rounded corners that lend a sensual feel, while the gold cap plays to the strong and organic elements that are a hallmark of the brand. Finished with Anne's signature, Love, Anne reminds women that this bottle is, in fact, a love note from her.
"Maggie Rawlins is the quintessential multifaceted Anne Klein woman, and we are proud to have her join our brand as we continue to celebrate the real changemakers in today's society," said Effy Zinkin, chief operating officer at WHP Global, which owns the Anne Klein brand. "Entering into the beauty category with a modern elevated fragrance for the Anne Klein brand is the natural next step to bringing additional offerings to our growing global customers who seek new and meaningful ways to connect and experience the brand."
The fragrance collection available at Macys.com includes: a Eau de Parfum 3.4 oz Spray ($75 SRP) and a 3pc Gift Set with a Eau de Parfum 3.4oz Spray, 3.4oz Shower Gel and 3.4 oz Body Lotion ($75 SRP). AnneKlein.com features a Limited 4pc Gift Set with an Eau de Parfum Rollerball ($80 SRP) and the signature Eau de Parfum 3.4oz Spray ($75 SRP).
When the pandemic first hit, Rawlins traveled from her North Carolina home to New York City to work in several hospitals in Queens. She continues to advocate for quality health care for those in need as a One World Health ambassador. She's also making a splash as a Sports Illustrated swimsuit rookie. Rawlins is featured along with the new fragrance in the brand's special Mother's Day glossy print catalog.
About the Fragrance
Love, Anne delivers an aromatic sense of comfort and compassion which is portrayed by Rawlins in the portrait style campaign and in her everyday life as a frontline nurse bringing comfort to those battling Covid.
According to the brand, “Love, Anne is a fresh start to a day— and takes a woman on a journey as she moves through it. Bright citrus gives way to feminine florals and ends with an intimate mix of vanilla and musk. It's complex and alluring: A woman's secret finishing touch that brings her pleasure and the final accessory that she puts on every single day.”
The bottle was designed to mirror both the strength and softness of a woman. It has rounded corners that lend a sensual feel, while the gold cap plays to the strong and organic elements that are a hallmark of the brand. Finished with Anne's signature, Love, Anne reminds women that this bottle is, in fact, a love note from her.
"Maggie Rawlins is the quintessential multifaceted Anne Klein woman, and we are proud to have her join our brand as we continue to celebrate the real changemakers in today's society," said Effy Zinkin, chief operating officer at WHP Global, which owns the Anne Klein brand. "Entering into the beauty category with a modern elevated fragrance for the Anne Klein brand is the natural next step to bringing additional offerings to our growing global customers who seek new and meaningful ways to connect and experience the brand."
The fragrance collection available at Macys.com includes: a Eau de Parfum 3.4 oz Spray ($75 SRP) and a 3pc Gift Set with a Eau de Parfum 3.4oz Spray, 3.4oz Shower Gel and 3.4 oz Body Lotion ($75 SRP). AnneKlein.com features a Limited 4pc Gift Set with an Eau de Parfum Rollerball ($80 SRP) and the signature Eau de Parfum 3.4oz Spray ($75 SRP).
