Charles Sternberg, Assistant Editor05.07.21
Dr Botanicals, a UK based natural skincare brand known for its superfood packed range, has announced a retail expansion which includes a Spring/Summer launch on Walgreens.com.
The LGBTQ+ owned vegan and clean skincare brand initially launched its US website, us.drbotanicals.com, back in 2019 and recently expanded its Apothecary collection into Kroger.com and Verishop.com. Additionally, the brand also recently launched on Canada’s Hudson’s Bay, known as TheBay.com.
The Walgreens.com launch will begin with Dr Botanicals Treatments followed by the complete collection during the second phase of the partnership. Dr Botanicals will be promoting its retail presence through a robust marketing campaign including paid online advertising, influencers, media relations and social media.
“2020 has led to a big shift in traditional retail on a global scale,” commented Walker, founder and CEO. “It is an absolute honor to be part of the global movement to empower consumers through ecommerce. Our partnership with Walgreens is key in setting the standard for future ecommerce growth and adapting to the times. It shows what is possible when two great brands come together to continue serving generations of loyal customers.”
The LGBTQ+ owned vegan and clean skincare brand initially launched its US website, us.drbotanicals.com, back in 2019 and recently expanded its Apothecary collection into Kroger.com and Verishop.com. Additionally, the brand also recently launched on Canada’s Hudson’s Bay, known as TheBay.com.
The Walgreens.com launch will begin with Dr Botanicals Treatments followed by the complete collection during the second phase of the partnership. Dr Botanicals will be promoting its retail presence through a robust marketing campaign including paid online advertising, influencers, media relations and social media.
“2020 has led to a big shift in traditional retail on a global scale,” commented Walker, founder and CEO. “It is an absolute honor to be part of the global movement to empower consumers through ecommerce. Our partnership with Walgreens is key in setting the standard for future ecommerce growth and adapting to the times. It shows what is possible when two great brands come together to continue serving generations of loyal customers.”
