Charles Sternberg, Assistant Editor05.13.21
Natura &Co recorded another quarter of double-digit revenue growth in the first quarter, outperforming the global Cosmetics, Fragrance and Toiletries market thanks to a strong increase in digital sales.
Consolidated net revenue in Q1 stood at R$9.5 billion (US$1.8 billion), up 25.8% in Brazilian Reais and 8.1% at constant currency, driven by sales growth in BRL at all four of the Group's brands.
Digital Social Selling and E-Commerce
This strong Q1 performance was powered by further growth in digital social selling and e-commerce across all brands. Total group online sales were up a very strong 166%. At the Natura brand, digital sales were up by 253% and Avon globally also recorded triple-digit growth of 132%. Aesop's total online sales grew 102% in the quarter, representing 29% of revenue. The Body Shop continued its pivot to e-commerce and direct selling channels, up respectively by 119% and 251%, to jointly represent 51% of total sales.
Natura &Co also made further advances in its integration of Avon, with a new commercial model being rolled out. At its recent Investor Day in April, Natura &Co raised its synergies target for the Avon integration by US$50 million to between US$350 million and US$450 million by 2024.
Earlier this month, Natura &Co also successfully completed a US$1 billion bond issue linked to sustainability goals. The transaction commits Natura to meet two material environmental performance indicators by end-2026. These goals are aligned with the Group's "Commitment to Life," its Sustainability Vision for 2030, and support Natura &Co's efforts to address the global climate crisis and move towards full circularity.
"Natura &Co turned in another strong performance in the first quarter despite a persistently challenging environment, demonstrating again the strength of its direct-to-consumer, multichannel model,” Roberto Marques, executive chairman and group CEO, declared. “All of our brands and businesses posted growth in Brazilian Reais in the quarter, and our continued pivot to digital and online sales allowed us to once again outperform the global CFT market. The recent successful completion of our US$1 billion bond issue with clear and advanced sustainability-linked targets shows the company's consistency in connecting financial and environmental targets."
Consolidated net revenue in Q1 stood at R$9.5 billion (US$1.8 billion), up 25.8% in Brazilian Reais and 8.1% at constant currency, driven by sales growth in BRL at all four of the Group's brands.
Digital Social Selling and E-Commerce
This strong Q1 performance was powered by further growth in digital social selling and e-commerce across all brands. Total group online sales were up a very strong 166%. At the Natura brand, digital sales were up by 253% and Avon globally also recorded triple-digit growth of 132%. Aesop's total online sales grew 102% in the quarter, representing 29% of revenue. The Body Shop continued its pivot to e-commerce and direct selling channels, up respectively by 119% and 251%, to jointly represent 51% of total sales.
Natura &Co also made further advances in its integration of Avon, with a new commercial model being rolled out. At its recent Investor Day in April, Natura &Co raised its synergies target for the Avon integration by US$50 million to between US$350 million and US$450 million by 2024.
Earlier this month, Natura &Co also successfully completed a US$1 billion bond issue linked to sustainability goals. The transaction commits Natura to meet two material environmental performance indicators by end-2026. These goals are aligned with the Group's "Commitment to Life," its Sustainability Vision for 2030, and support Natura &Co's efforts to address the global climate crisis and move towards full circularity.
"Natura &Co turned in another strong performance in the first quarter despite a persistently challenging environment, demonstrating again the strength of its direct-to-consumer, multichannel model,” Roberto Marques, executive chairman and group CEO, declared. “All of our brands and businesses posted growth in Brazilian Reais in the quarter, and our continued pivot to digital and online sales allowed us to once again outperform the global CFT market. The recent successful completion of our US$1 billion bond issue with clear and advanced sustainability-linked targets shows the company's consistency in connecting financial and environmental targets."
