Marie Redding, Senior Editor05.20.21
Beauty brands can now sell directly from Facebook during a livestream broadcast as part of Facebook Live Fridays, a new event series.
Bobbi Brown, Clinique, Sephora, Dermalogica are among the beauty brands that are giving consumers a new way to shop—without ever leaving Facebook.
Facebook first rolled out its shoppable live videos two weeks ago, and the series will continue through July 16th.
Beauty brands have the opportunity to build a relationship with consumers during the livestream by answering questions, providing product information, application tips—and deliver entertaining content.
More About How It Works
Facebook users can tune in to the Live Shopping streams on each brand’s Facebook Page or by visiting the Shop tab or bookmark on mobile.During the Live Shopping Stream, viewers tap on the products featured to make a purchase—all without leaving Facebook.
Check-out is provided through Shops, which streamlines the buying process.
