Marie Redding, Senior Editor06.01.21
Clinique has named a new global brand ambassador—Melissa Barrera. The Mexican actress is Clinique's first global ambassador from either of the Americas.
Clinique will debut new creative featuring Melissa Barrera starting in Fall 2021.
Thirty-year-old Barrera joins London-born Emilia Clarke, who was named Clinique's first-ever global ambassador last year.
Barrera stars in the upcoming film ‘In the Heights.’
Michelle Freyre, Clinique Global General Manager, says, “As we look to the future, and the world begins to reopen, we are filled with a renewed feeling of positivity. Melissa is a talented, beautiful Latina that embodies this spirit of optimism. We are thrilled to bring her passion, energy, and point of view to life and celebrate her heritage that is such an important part of her identity.”
Clinique says it is redefining what a Global Ambassador means for the 21st century. “We want people of substance to represent Clinique, more than just pretty faces and talking heads. We knew immediately that Melissa’s intelligence and passion are inextricable from what make her so beautiful,” says Elizabeth Nolan, Clinique Global Creative Director.
Barrera comments, "I am proud to be a part of a brand that is led primarily by women. I am also deeply honored to be the first Latina representing the brand globally."
She adds, "Our culture is so multidimensional that one face could never be representative of the entire breadth of Latina beauty, but I’m thrilled to add my voice to this conversation..."
Barrera told Vogue that she wanted to try Clinique's newest products to make sure she truly liked them before taking on the role. Vogue reports, “I feel like we get lied to all the time out there...So I was like, okay, I’m going to try all the things that you have and see if they work—and what works for me—to make sure I'm being honest with people.”
The NY Post said Barrera continues to push for nonstereotypical Latinx roles in Hollywood. “I feel like, whenever I can, I want to raise my voice for my community and present in a way that makes everybody proud..." she tells the newspaper.
Clinique is the number one prestige beauty brand in the U.S., according to NPD Group's U.S. Prestige Beauty Total Measured Market, Total Beauty Sales report dated April 2021.
