Breaking News

ILIA Celebrates 10-Year Anniversary

The brand relaunched its Balmy Tint Hydrating Lip Balm today with a new formula and new shape.

Marie Redding, Senior Editor06.01.21

ILIA is celebrating its 10 year anniversay by bringing back its classic Balmy Tint Hydrating Lip Balm—with a new formula and new shape.

ILIA was founded by Sasha Plavsic in 2011 when she wanted to re-create her favorite lip balm so that it would be safe, effective and natural.

Balmy Tint is a quenching buttery lip balm that adds a hint of color. It contains clean ingredients, and is silicone-free.

Moisture-boosting Salicornia, Rosehip Seed Oil, and Shea Butter hydrates lips while making them look smoother and more plump.

Each Balmy Tint is carefully poured by hand, the brand says, to maintain the integrity of the active formula.

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