06.17.21
Glamhive & Mary Kay Global Design Studio have announced an unusual collab—the two partners created Step & Repeat—TikTok's first-ever reality 'Style' show.
The five-week style competition spotlights talent in Wardrobe, Makeup, and Hair—from TikTok users worldwide.
The international competition is open to all and goes live on June 22nd on TikTok.
Step & Repeat co-creator, Stephanie Sprangers, CEO & founder of Glamhive, says, "Our goal is inclusivity + opportunity. Anyone can join. Anyone can win. And winners have the opportunity for a conversation that could truly be life-changing -- this is what excites everyone the most."
Johnny Wujek, celebrity stylist and costume designer, is the show's host. Celebrity stylist Nicole Chavez, celebrity hairstylist Andrew Fitzsimons, Fashion Bomb Daily's founder and CEO Claire Sulmers are judges.
How It Works
Videos will incorporate the show's custom sound, "Step & Repeat," the hashtag #stepandrepeat, and the hashtag associated with each challenge, enabling all entries to be discoverable by the show's judges. The judges will duet the best looks each week and cast their votes for the winners in each category.At the end of each challenge, host Johnny Wujek will announce the winner in each category: wardrobe, makeup, and hair. Each winner will receive a cash prize and a one-hour mentoring session with one of the nineteen industry leaders stepping up to provide mentorship.
At the end of the five weeks, Step & Repeat will announce one overall winner for each category, crowning it the very best in wardrobe, makeup, and hair based on entries from all over the world.
The show will also incorporate special guests doing surprise duets—plus, TikTokers can duet each other to combine looks and cheer on their favorite participants.
Judge and celebrity stylist Nicole Chavez says, "I'm excited to encourage and support creatives like myself as we all learn to navigate the post-pandemic world where in-real-life has blended with the digital to move our careers forward."
