Marie Redding, Senior Editor06.23.21
Coty redesigned CoverGirl's Clean Pressed Powder compact, and the new mold requires 35% less plastic.
The change represents a major move toward more sustainable packaging—and its CoverGirl's most significant packaging change to date.
The newly designed compacts launched today, nationwide, for the following products: Clean Pressed Powder, Clean Matte Pressed Powder, Clean Sensitive Pressed Powder, and Clean Fresh Pressed Powder. The amount of product in each compact remains the same.
CoverGirl's Clean Pressed Powder collection has mass appeal—which means lots of plastic compacts are manufactured and sold. The collection was chosen as the first CoverGirl product to be redesigned, since the change will have a major impact on overall plastic use. Back in May, Coty shared its long-term strategy and plans to give CoverGirl a new look this year.
Stefano Curti, Chief Brands Officer of Coty, says, "I am delighted that this initiative means eliminating some plastic by ensuring our Clean Pressed Powders now have 35% less plastic per compact – a tangible example of Coty’s commitment to more sustainable packaging through our Beauty That Lasts initiative."
Cutri continues, "As a brand, CoverGirl continues to identify areas where we can reduce our environmental impact, continuing to lead the way as the original clean brand which our consumers are proud to stand behind.”
CoverGirl Milestones
- In 2018, CoverGirl became the largest makeup brand to be Leaping Bunny Certified across its range by Cruelty-Free International.
- In 2020, CoverGirl launched Clean Fresh, the brand’s first clean and vegan line made without sulfates, formaldehyde, phthalates, parabens, or talc.
- CoverGirl recently launched Lash Blast Clean Mascara—clean, vegan and FSC Certified with packaging made from 80% recycled paper from well-managed forests.
