06.25.21
Cocofloss has launched a new more sustainable toothbrush—with handles made from recycled ocean-bound plastic. It aims to help remove 19 tons of trash from coastal areas.
Designed by a dentist to be gentler and more effective, Cocobrush features thousands of super-soft micro-bristles and a recycled ocean-bound plastic handle. Cocobrush is 16x more effective at cleaning between teeth than a standard toothbrush, according to an independent Swiss university study.
Cocofloss partnered with Oceanworks to responsibly source recyclable ocean-bound plastic. The companies have also pledged that for every Cocobrush purchased, they will remove an additional 10 Cocobrushes' worth of ocean-bound plastic from the environment. Over the next 12 months, they aim to divert 18.5 tons of trash from coastal areas in Southeast Asia.
After one year, Cocofloss projects it will save 8,494 kilowatt-hours of energy and 1,489 cubic feet of landfill space, by manufacturing the new handles. They'll also avoid emitting 3,070 pounds of CO2 emissions.
Rob Ianelli, founder and president of Oceanworks, says, "Our goal from day one has been to make it easy for eco-conscious brands like Cocofloss to take part in our larger mission of keeping plastic out of the ocean. Our ability to provide partners with responsibly sourced, authentic, high-quality ocean-bound plastic allows them to confidently go from idea to reality without a hitch."
He adds, "We are incredibly excited about this new partnership with Cocofloss and the net positive impact it will create for both smiles and the sea."
