07.01.21
Dry shampoo brand Batiste upgraded its formula, and unveiled a new package design.
The brand is on a mobile tour to promote its new look, and tell consumers about the new formulas.
Stacey Ramstedt, VP of Marketing for Batiste, says, "As we continue to evolve the Batiste brand to meet consumers' in-between wash needs, we've upgraded our 20 product offerings to longer-lasting fragrances just in time for the long days of summer. As a haircare staple for so many loyal brand fans, we are excited to help them discover their signature scent."
Batiste Dry Shampoo refreshes the hair between washes. The new formula upgrade is designed with longer-lasting freshness and added keratin to support hair health.
The new packaging showcases fun designs and delivers the "instant hair refresh" consumers have come to know and love.
The dry shampoo is sulfate and paraben-free and carries an ultra-refined rice starch formulation that revitalizes hair as it removes excess oils and boosts volume.
Touring the US in an Ice Cream Truck
The Batiste team revamped an ice cream truck, and will travel across the US through July 18th—giving consumers an instant hair refresh and a popsicle treat to beat the heat.The Batiste Scents of Summer Tour began last weekend, on June 26th and June 27th, in Belmar, N.J. and Domino Park, Brooklyn. The brand team gave out 1,000 full-size dry shampoo samples along with matching popsicles.
On July 3rd and 4th, the brand will be in Nashville; followed by Chicago on July 10th and 11th, before ending in Los Angeles on July 17th and 18th.
