07.12.21
Coty Inc. has developed a digitally-enabled touch-less fragrance testing device, in partnership with Everie.
Everie is a French start-up specializing in smart devices, micro-dosing, and diffusion technologies—like the one shown above. The one shown, however, is not Coty's—it's from Everie's Instagram, see the post below..
Coty's new device will be ready to use at beauty retailers within the next 12 months.
Real world testing of the units at brick & mortar retail stores begins this month in key European markets, followed by a planned trial in Asia later this year.
Delivers A Single Droplet Directly to the Skin—Not the Air
The new touch-less fragrance tester is a digital innovation that gives customers control over fragrance discovery in store. Rather than spray the air, the device delivers a single droplet of liquid directly to an arm or a blotter, offering customers a less invasive testing experience.Coty's team worked alongside Everie over the past year to develop a connected easy-to-maintain and sustainable device. This touch-less fragrance tester works for weeks without a battery recharge and reduces perfume loss compared to traditional testers. It will be compatible with all Coty’s fragrance testers and can be uniquely personalized to each of Coty’s brands.
Claire Catherine-Mercier, vice president Retail Experience, said, “With the return of in-person shopping, the health and safety of our consumers are always at the forefront of our minds. Deploying a single drop of liquid to the skin with the same restitution as traditional testers, this new technology eliminates unnecessary waste and offers a safe, contact-free alternative for testing.”
Coty says the creation of "a new touch-less luxury ritual for testing" will support those consumers that need to try perfume before buying, and ultimately will drive sales at stores.
This is one of Everie's designs via Instagram—not Coty's.
