07.14.21
Zotos Professional, a Henkel brand, celebrates hair styling creativity and art education with its new campaign, #MyHairGame.
The campaign, developed in partnership with global brand experience agencies Sense and SocialQ, encourages Hair Creators to "put their hair in the game" while doing good for kids and joining the Hair Creator community.
Zotos Professional has partnered with 14 influencers who will share their hair creations on social media.
Zotos brands include AGEbeautiful, All About Curls, Volumax, Quantum Perms, and Biotera, plus the new the new All About Curls Permanent Hair Color, shown above.
Supporting Art Feeds
To help foster the creativity of future "Hair Creators," Zotos will donate $100 to Art Feeds for every #MyHairGame post and submission. Submissions will be accepted through September 30th.Art Feeds equips schools and children's organizations with resources to create spaces where children's creativity and expression thrive.
"We chose to partner with Art Feeds because we believe art education is so important for children, especially in light of the difficult year they've been through," says Michelle Ryan, VP of Marketing at Zotos Professional. "The organization supports the idea of self-care through creative expression, which is what we want to help our Hair Creators achieve as well."
Zotos Professional's donation will total $25k, guaranteed to Art Feeds regardless of how many submissions are received.
Zotos also created National Hair Creator's Day, celebrated on July 12th, to kick off the campaign.
