07.15.21
Juice Beauty—the OG (aka 'original') clean beauty brand— is celebrating it's "sweet 16" at the new Allure Store in New York City.
Today, July 15th, is also National Clean Beauty Day, a "holiday" that Juice Beauty created last year.
Juice Beauty invited its Instagram followers to the party, today from 4 pm - 6 pm at the new Allure Store, located at 191 Lafayette Street in Manhattan.
Beauty fans that aren't in NY can view the celebration online—the Allure Store posted on its Instagram story, "Join us for a cost-to-coast celebration."
Juice Beauty's founder Karen Behnke will be live-streaming from the brand's organic farm inn California. The broadcast will be shown at the Allure Store.