KraveBeauty is partnering with OceanX, a tech-forward fulfillment provider for beauty and health brands.

Founded in 2017, KraveBeauty is a a fast-growing direct-to-consumer skincare company created by a beauty-influencer-turned entrepreneur—Liah Yoo.

OceanX is KraveBeauty's DTC fulfillment partner that provides real-time visibility into inventory, returns, shipping, and carrier status while maintaining fast and affordable shipping.

Georg Richter, founder and CEO of OceanX, says, "We're very excited...Not only are we committed to supporting all of KraveBeauty's fulfillment needs, but we are also committed to supporting their sustainability efforts as well. By providing real-time inventory reports, KraveBeauty will be able to make purchases when and where it makes sense, reducing overall waste with unnecessary or small purchases. In addition to fulfillment data, our team will also fulfill KraveBeauty's orders out of two locations, lowering transit emissions and improving delivering speeds."

Liah Yoo, KraveBeauty's CEO, says, "KraveBeauty has grown tremendously over the past few years and we are excited to partner with OceanX for the next phase of our growth. When evaluating potential 3PL partners, we looked for a modern fulfillment provider that could scale with us and deliver the best customer experience. OceanX will allow us to finally bring our products to international customers around the world."  

More about KraveBeauty

Profits grew in 2020 despite the brand's "pause" on new launches. Sales increased 250%, and its social media following rose almost 200% from the prior year.

In terms of sustainability, KraveBeauty emphasizes reducing its use of materials, and says it questions whether a new product is essential before launching.