07.20.21
P&G has launched Quiet and Roar, a new “clean” gender-neutral brand targeted at Gen Z—and colorfully packed in what the brand calls “cosmic” packaging, which uses 100% post-consumer recycled materials. The body care line features 5 body wash and body lotions with essential oil scents—and has been designed “to restore mind and body.”
According to the brand, Quiet & Roar was inspired “by natural and immersive imagery,” which is why the packaging and brand website include elements of galaxies, crystals and stones. The various scents were also created to align with the meanings of different constellations. For example, the Lavender & Spirulina variant features the Corona Borealis constellation on the back of the bottle, while the Lemon Blossom + Mint features the Libra constellation, which represents a bright balance and equal parts day energy and night gentleness.
The brand is available exclusively at Target.
According to the brand, Quiet & Roar was inspired “by natural and immersive imagery,” which is why the packaging and brand website include elements of galaxies, crystals and stones. The various scents were also created to align with the meanings of different constellations. For example, the Lavender & Spirulina variant features the Corona Borealis constellation on the back of the bottle, while the Lemon Blossom + Mint features the Libra constellation, which represents a bright balance and equal parts day energy and night gentleness.
The brand is available exclusively at Target.
