07.26.21
Be A 10, a cosmetics line from the founder of It's A 10 Haircare Carolyn Aronson, is partnering with celebrity makeup artist Erika La' Pearl. La' Pearl's clients include Cardi B.
La' Pearl and Be A 10 will partner to create and launch instant "be a ten" looks— beauty looks that provide a seamless transition from day to night. The content, to be featured on social media, will educate and empower today's beauty community to simplify their makeup routines with Be A 10's high-quality formulations that deliver professional results. Erika will also develop curated how-to tutorials featuring her favorite Be A 10 products.
Aronson says, "Erika La' Pearl is a bold, confident woman and encourages others to live in their truth – she is the perfect Be A 10 ambassador to talk about the role beauty and our products play in helping women to feel their best. We're thrilled to have her as the brand partner and are even more excited to unveil the unique makeup tutorials she will be creating, to really showcase how these easy-to-use products can create a wide-range of looks."
La' Pearl comments, "Be A 10 delivers on rich pigmentation, long-wearing results, and makes it easy and quick to create a flawless day to night makeup look. It's definitely a must-have in my beauty kit."
