07.27.21
Decorté is partnering with The Allure Store on a new campaign—and Decorté's Tokyo limited-edition Moisture Liposome Serum is celebrating hope and good fortune with a month-longcampaign celebrating Japanese beauty secrets.
Decorte's iconic Moisture Liposome Serum is in a 'Tokyo' limited-edition package design inspired by the traditional symbol of hope and good fortune.
The package features Japanese cranes, or tsuru, taking flight and moving together towards a better future.
The iconic serum immerses skin in 24-hour time-released hydration and the brand's multi-layered Liposome Technology and hyaluronic acid.
Moisture Liposome Serum is sold in the new Allure Store in New York, which is hosting a series of events celebrating J-beauty.
"We are thrilled to introduce customers in North America to this special Tokyo limited-edition of our bestselling Moisture Liposome Serum," says Sharon del Valle, GM KOSÉ America.
She continues, "The launch kicks off a month-long campaign celebrating Japanese Beauty and the rituals and innovation behind J-Beauty to promote radiant, healthy skin...We are excited to partner with Allure...Our involvement is part of our strategy to expand Decorté's North American presence by identifying exciting ways to introduce the brand to new consumer segments and especially to beauty aficionados."
Designed with a truly immersive, content-driven format, this store reflects Allure's iconic editorial. The Allure Store implements a range of tech features such as augmented reality capabilities to virtually try products and multimedia content.
