07.28.21
Guerlain, an LVMH company, has named a new Creative Director of Makeup—Violette.
Violette is the founder of makeup brand Violette_FR, which launched in April 2021. She was also Global Beauty Director for Estée Lauder.
Guerlain states: "With her creativity, daring, Parisian chic, eye for high standards and genuine sense of commitment, Violette seemed destined to join a House synonymous with French beauty..."
Violette comments: "My story with Guerlain is really the story of my femininity… As a little girl, Météorites with its little pastel-coloured pearls for the complexion had a real aesthetic impact on me. I'd stare at the box fascinated, I couldn't wait to become a woman—I pictured myself at my dressing table putting on lipstick, perfume and dipping a brush into these incredible Météorites."
She continues, "Today, I've been invited to write the next chapter in Guerlain's history as Director of Makeup. That's the magic of beauty."
Violette's portfolio is filled with thousands of images from collaborations with renowned magazines including Vogue, Harper's Bazaar, W Magazine, T Magazine, Dazed, Teen Vogue and Elle. And while fashion photography may be her playground of choice, she knows better than anyone else that makeup is nothing if not the art of bringing out the beauty in each and every one of us.
With many followers across social media (namely 400k followers on Instagram) she created her own Violette_fr YouTube channel 6 years ago to share makeup tutorials and beauty snapshots.
