07.29.21
Back in June of 2020, Sephora promised to make the Sephora experience more inclusive and equitable for its team members, clients and the broader beauty community.
It was the first major retailer to sign the 15 Percent Pledge and it committed to expand its assortment of Black-owned products and progress its supply chain to best support and develop brands that better reflect the diversity of its community long-term.
The brand recently shared an update on its progress over the past year and the work that is still underway to create an inclusive environment for all.
In June 2020, Sephora carried eight Black-owned brands. By the end of 2021, it will more than double its assortment overall, including achieving the 15% benchmark in prestige haircare.
As of July, its expanded offering includes adwoa beauty, BREAD BEAUTY SUPPLY, Briogeo, Danessa Myricks Beauty, FENTY BEAUTY by Rihanna, FENTY SKIN, FORVR Mood, Grace Eleyae, KNC Beauty, LYS Beauty, PAT McGRATH LABS, ROSE Ingleton MD, Shani Darden Skin Care, Sunday II Sunday, Topicals and Qhemet Biologics.
This fall, Sephora says it will launch several new Black-owned brands including but not limited to Fashion Fair and Hyper Skin.
Additionally, last year the brand adapted the 2021 Sephora Accelerate brand incubator program to focus exclusively on cultivating and launching BIPOCowned brands at Sephora. This year’s program included 54 Thrones, Eadem, Glory, Hyper Skin, Imania Beauty, Kulfi Beauty, Ries and Topicals.
It was the first major retailer to sign the 15 Percent Pledge and it committed to expand its assortment of Black-owned products and progress its supply chain to best support and develop brands that better reflect the diversity of its community long-term.
The brand recently shared an update on its progress over the past year and the work that is still underway to create an inclusive environment for all.
In June 2020, Sephora carried eight Black-owned brands. By the end of 2021, it will more than double its assortment overall, including achieving the 15% benchmark in prestige haircare.
As of July, its expanded offering includes adwoa beauty, BREAD BEAUTY SUPPLY, Briogeo, Danessa Myricks Beauty, FENTY BEAUTY by Rihanna, FENTY SKIN, FORVR Mood, Grace Eleyae, KNC Beauty, LYS Beauty, PAT McGRATH LABS, ROSE Ingleton MD, Shani Darden Skin Care, Sunday II Sunday, Topicals and Qhemet Biologics.
This fall, Sephora says it will launch several new Black-owned brands including but not limited to Fashion Fair and Hyper Skin.
Additionally, last year the brand adapted the 2021 Sephora Accelerate brand incubator program to focus exclusively on cultivating and launching BIPOCowned brands at Sephora. This year’s program included 54 Thrones, Eadem, Glory, Hyper Skin, Imania Beauty, Kulfi Beauty, Ries and Topicals.
